You Must Comply

But there’s no pressure…

I (James Delingpole) predicted this morning that No Pressure – Richard Curtis’s spectacularly ill-judged eco-propaganda movie for the 10:10 campaign – would prove a disastrous own goal for the green movement. But what I could never have imagined was how quickly public disgust – even among greenies – would reach such a pitch that the campaigners would be compelled to withdraw it from the internet.

snip

Unfortunately their efforts are being frustrated by people on the sceptical side of the climate debate, who keep peskily insisting on reposting the video where everyone can view it. And rightly so. With No Pressure, the environmental movement has revealed the snarling, wicked, homicidal misanthropy beneath its cloak of gentle, bunny-hugging righteousness.

No Pressure is “New Speak” for Or Else. As in No pressure, except for that small explosive device we had the NHS* secretly implant in you.

If you visit the 10:10 page you get this little note that in essence says the only thing wrong with the video is some people think it wasn’t funny

Sorry.

Today we put up a mini-movie about 10:10 and climate change called 'No Pressure’.

With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain's leading comedy writer, Richard Curtis - writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn't and we sincerely apologise to anybody we have offended.

As a result of these concerns we've taken it off our website. We won't be making any attempt to censor or remove other versions currently in circulation on the internet.

We'd like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.

At 10:10 we're all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.

Onwards and upwards,

Eugenie, Franny, Lizzie and the whole 10:10 team

*NHS is the government run “National Health Service” of the United Kingdom

Update: I made my own version of the opening segment in the above video,